Websites on Subdomain
https://advertising.amazon.com/
https://digitalhisar.jugaadin.com/
Wednesday, June 26, 2024
What are Disadvantages of Subdomain?
Disadvantage of Subdomain
- SEO challenges - There are some benefits of SEO in subdomain but there are some challenges also. If you are using too many subdomain so you might face difficulties to rank each domain. Your main source of traffic is SEO then subdomain is not for you. Subpages is best option for you.
- Branding issue - Too many subdomain let visitors confuse and they might loose their interest and it is not good for brand.
- Navigation problem - User face difficulties in navigating content on different subdomain.
- Difficult to Maintain - For small business it is difficult to maintain subdomain with limited resource.
Sub Domain and its Benefits
Benefit of Sub Domain
- Organized Content - Subdomain helps to organize content in better way, for different section you can make a different website. It increase user experience.
- Enhance Security - Using Subdomain can improve website security. You can secure sensitive data on secondary website.
- Better for SEO - By subdomain we can specific keywords it help to boost ranking on SERP. Targeting niche will help in long run to get on top of SERP.
- Customization - You can customize website according to language, content, region, gender, etc.
What is Sub Domain?
What is sub domain?
Sub Domain is a prefix of main domain. It is totally a different website but URL contain subdomain + main domain + extension. Generally it is used to reduce load on the main domain or create different section which owner want to use separately. It helps to manage the content in different section.
Business Categories Types
Types of Business categories
- Sole Proprietorship - Sole Proprietorship as it name stats it is owned by an individual. Sole proprietorship is easy to form. It has less legal formalities. Owner and business has no legal separation so owner is liable for any liabilities or debts. Because of single legal entity income is treated as owner income so taxed only once.
- Partnership - Partnership is formed by two or more people. Every partner take money and resources with him. It is same as sole proprietorship in term of tax so taxed only once. Every partner is liable for liabilities
- LLC ( Limited Liability Companies) - LLC has benefit of both Sole proprietorship and corporate. Tax treated as Sole proprietorship and liability are limited. They have choice to choose different tax treatment.
- Corporations - It has separate legal identity. Owner called as stakeholders and there are free from liabilities. There are unfavourable rule of taxation for owners. If owner dead or bankrupt company will continue to exist.
What is USP (unique selling proposition)?
What is USP?
USP is unique selling point or unique selling proposition. Usp means a differential factor that makes your product and service unique. It attracts buyer to choose your product over other options in the market. It helps you to advertise your product and create a buzz that you are providing something that no one is providing in the market. USP can be anything in the product but you have to make sure that you have something unique in your product it helps to stand out in the market.
SWOT Analysis
What is SWOT Analysis?
SWOT Analysis is a framework to determine the Strength, Weakness, Opportunity, Threats of a company. It is a data driven strategy. It considers internal and external factors so you can control those factors which are in your control. SWOT Analysis is used to avoid future troubles. It helps you to stay ahead of your competition and helps you to improve in grey areas.
4 Ps of Marketing Mix
What is 4 Ps of Marketing?
- Product - Product or service you sell in the market. You have to decide what it is , What it is for, What problem does it solve. Product can be entertainment,food, cloth, host or any service.
Example- Boat decide to make a specific sound product for indian market which is created according to indian consumer. - Price - Price is factor can be decide by cost of making. It is decided by which price segment we target. High income or low income segment to target. What price of your competition charging.
Example - Boat Price strategy is low to medium with quality product. - Place - Where you want to sell your product. Where you will find your target audience. Where is high number of your product buyer.
Example - Boat plan to sell their product online because maximum number of buyer is online and they also sell to dealer. - Promotion - How you promote your product, which method you choose to promote your product. Deciding the promotion strategy to beat your competition. It can be online, offline.
Example - Boat use online promotion like influencer marketing to overcome competition.
What is Marketing Process?
What is Marketing Process?
Marketing Process motive is to satisfy ultimate needs of customer and capturing value from them. It involves various marketing campaign to target right audience and let them know about your product and service and it is beneficial for them. How it create a good impact on their life. Basically it is about to explain the product specification in that way the customers make their decision to buy product from you. For Digital marketing course Click Here
Marketing Process
- Understanding the Marketplace and Customer - Marketplace and Customer both interlinked, It involves market research to know the what customer Needs, Want, and Demand. Market research help in making better marketing strategy to target potential customer.Needs involves basic necessity like food, shelter, clothes, health, and education. These are the basic needs it can not be created, Wants are which is influenced by society. It is that luxury we want to buy but our pocket does not support us to buy or we just want not reddy to buy.Demand means we want that thing, we can buy and we are ready to buy.
- Developing Market strategy - After understanding the marketplace and customer, now we have to make a customer driven strategy. So we can target right customer according to their want and demand. It is most important part because if customer get attracted to our brand we have edge our competition. We have to make strategy focusing on our targeted customer.
- Delivering Value - Value for customer is that product is good quality and quantity in right price. Satisfy the customer is main aim to deliver the value.
- Customer Relation - Customer relation helps in long term relation with customer and it is profitable for brand if they do right things to make good customer relation. Pre sale support and after sale support make feel customer happy and it generate sense of security. To make long term relation brand should ask customer about product reviews and suggestion. Give discount on new products engage customer to try more products of that brand.
- Profitable - Capturing value from customer by maintaining long term customer relation. It is easy to make profit with old customer then acquiring a new customer. Retention of old customer is a way to make more profit.
What is Marketing?
What is Marketing?
What is Premium Domain?
What do you mean by premium domain?
Premium domain are high quality domains. It is generally short in length,Relevant keyword, Easy to remember. These Domain is high in price because it is good for brand to have such domain name. It is easy to recognize and impact positive on branding. These domains helps to enhance SEO. Scarcity and high demand is the reason of there higher price.
Domain Extensions and prices
Types of domain extension and price
| No | Domain Extension | Price |
|---|---|---|
| 1 | .com | 949 |
| 2 | .in | 699 |
| 3 | .co | 999 |
| 4 | .org | 749 |
| 5 | .net | 899 |
What is Domain?
What do you mean by domain name?
Domain name is identity of your website. It help audience to find your website or remember about your brand. It is digital presence of your brand. Domain name is unique web address of your website.
Digital Marketing Types
Types of Digital Marketing
- SEO - Search engine optimization is a process that gives you free and organic traffic. Optimize your content in that way the google rank your website higher in search engine result page. SEO helps you to get free traffic unlike other methods like ads.
- Social Media Marketing - Social media marketing refers to a process to build online presence by creating meaningful content. It is way to connect your customers every is using social media.
- PPC - Pay Per Click is way to get paid traffic to your website. Pay on every single click. If your SEO isn't working then this is the best way to get traffic.
- Email Marketing - Email Marketing is best way to connect your customer. You can send personalized mails to customer and sell them your product and service.
What is Traditional Marketing?
What is Traditional Marketing?
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Traditional marketing refer to promotion that target offline market with billboards, print media, telemarketing, event marketing, etc. It is good way to create awareness in local market. It is expensive and also difficult to track.
What is Digital Marketing?
What is Digital Marketing?
Digital Marketing is new age marketing. Digital marketing use digital platform , internet , computer to connect with customers. It is very effective and less costly than traditional marketing. Digital marketing refers to online marketing use online channels such as social media, search engine marketing, search engine optimization, social media marketing, etc. It is easy to connect with customer in digital marketing. You can get insightful data through digital marketing. You can target audience which you want to target. You have plenty of option to customization your ads.
Types of Traditional Marketing
Types of Traditional Marketing
- Print Advertising - Print Media refer to promotion or advertising that involves newspaper, brochure, magazines, and other printed material. It is best way to target reader and we can say it is most used traditional marketing.
- Broadcasting - Broadcasting involves advertise on Tv and Radio. By broadcasting you can target local, national or international audience. You can show visual ads on tv and audio ads on radio. If you want advertise locally then you can choose local channel and if you to show ads to massive population choose national or international channel. Same in radio.
- Direct mail marketing - In direct mail marketing you can send personalise message to your target audience. You can send postcards, catalogs etc.
- Outdoor Advertising - Outdoor advertising involves billboards and posters. Outdoor advertising used in crowded areas to attract the audience. It is easy to create brand awareness by outdoor advertising.
- Telemarketing - In Telemarketing potential customers reached out via phone calls to sell product and services. Telemarketing is good way to collect market research data. It is effective mean of direct communication.
- Event Marketing - Event marketing involves sponsoring, trade show, exhibition, etc to promote product and services.
Monday, June 24, 2024
Difference between Traditional and Digital Marketing
Difference between Traditional and Digital Marketing
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| No | Traditonal Marketing | Digital Marketing | |||
|---|---|---|---|---|---|
| 1 | It is costly. | It is less costly | |||
| 2 | We can not track the record | We can track every single movement of our customer | |||
| 3 | We can not target any specific audience | We can target according to gender, income, age, locality, Profession. | |||
| 4 | Time taking | We can show ads to world wide in just matter of time | |||
| 5 | Cost optimization | We can optimise cost according to result |
How to choose Proper Domain Name For you business
How to choose Domain Name For you business
Domain name is a unique identity of your business. It serve as a business digital identity . It act as a virtual store. It should contain your business name or keyword highly related to your business. Domain stay long time with your business so it should be related to your business. It helps in branding.
Domain Name should be short and easy.
Does not contain any special character
Highly relative keyword
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Business Models Types
Types of Business Models
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- B2B - B2B stands for business to business. Businesses deal with other businesses. They sell product or service to businesses.
Example - Maruti suzuki buying tyres from ceat to install in their cars. - B2C - B2C stands for business to customer. Business selling directly to their customers. In B2C customer is the end user of their product
Example - Puma official store - C2B - C2B stands for customer to business. Customer sell raw material or semi finished goods to business and they make final product and sell to end user.
- C2C - C2C stands for customer to customer. Customer sell their product to other customer. Basically it is second hand items which is sell by customers.
Example - Selling second hand mobile phones on OLX, Ebay, Ali baba.
Also Read Types of Marketing
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