What is USP?
USP is unique selling point or unique selling proposition. Usp means a differential factor that makes your product and service unique. It attracts buyer to choose your product over other options in the market. It helps you to advertise your product and create a buzz that you are providing something that no one is providing in the market. USP can be anything in the product but you have to make sure that you have something unique in your product it helps to stand out in the market.
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