Types of Traditional Marketing
Types of Traditional Marketing

- Print Advertising - Print Media refer to promotion or advertising that involves newspaper, brochure, magazines, and other printed material. It is best way to target reader and we can say it is most used traditional marketing.
- Broadcasting - Broadcasting involves advertise on Tv and Radio. By broadcasting you can target local, national or international audience. You can show visual ads on tv and audio ads on radio. If you want advertise locally then you can choose local channel and if you to show ads to massive population choose national or international channel. Same in radio.
- Direct mail marketing - In direct mail marketing you can send personalise message to your target audience. You can send postcards, catalogs etc.
- Outdoor Advertising - Outdoor advertising involves billboards and posters. Outdoor advertising used in crowded areas to attract the audience. It is easy to create brand awareness by outdoor advertising.
- Telemarketing - In Telemarketing potential customers reached out via phone calls to sell product and services. Telemarketing is good way to collect market research data. It is effective mean of direct communication.
- Event Marketing - Event marketing involves sponsoring, trade show, exhibition, etc to promote product and services.
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