What is Marketing Process?

Marketing Process motive is to satisfy ultimate needs of customer and capturing value from them. It involves various marketing campaign to target right audience and let them know about your product and service and it is beneficial for them. How it create a good impact on their life. Basically it is about to explain the product specification in that way the customers make their decision to buy product from you. For Digital marketing course Click Here

Marketing Process

• Understanding the Marketplace and Customer - Marketplace and Customer both interlinked, It involves market research to know the what customer Needs, Want, and Demand. Market research help in making better marketing strategy to target potential customer.Needs involves basic necessity like food, shelter, clothes, health, and education. These are the basic needs it can not be created, Wants are which is influenced by society. It is that luxury we want to buy but our pocket does not support us to buy or we just want not reddy to buy.Demand means we want that thing,  we can buy and we are ready to buy.
• Developing Market strategy - After understanding the marketplace and customer, now we have to make a customer driven strategy. So we can target right customer according to their want and demand. It is most important part because if customer get attracted to our brand we have edge our competition. We have to make strategy focusing on our targeted customer.
• Delivering Value - Value for customer is that product is good quality and quantity in right price. Satisfy the customer is main aim to deliver the value.
• Customer Relation - Customer relation helps in long term relation with customer and it is profitable for brand if they do right things to make good customer relation. Pre sale support and after sale support make feel customer happy and it generate sense of security. To make long term relation brand should ask customer about product reviews and suggestion. Give discount on new products engage customer to try more products of that brand.
• Profitable - Capturing value from customer by maintaining long term customer relation. It is easy to make profit with old customer then acquiring a new customer. Retention of old customer is a way to make more profit.